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PBS Reno Celebrates 100th Selection of ARTEFFECTS Segment for National Distribution


Guinivere Clark, Martin Szillat, Dave Santina, and Rebecca Cronon

RENO, NV (Oct. 8, 2021) – – PBS Reno is thrilled to announce a milestone for its award-winning local production, ARTEFFECTS. PBS Reno has learned that the 100th local segment from the locally-produced series has been selected for national distribution by Major Market Group (MMG); a WNET-based initiative that distributes stories from participating PBS member stations to air around the nation on stations that subscribe to the initiative.

On Monday, October 4, 2021, MMG selected the PBS Reno segment featuring the Carson City Ghost Walk, a team of artists who entertain groups of people in Carson City with performance art that fuses history with the supernatural.

“It’s incredibly exciting when our stories are chosen for national distribution and this 100th selection is an honor for our entire team,” said Rebecca Cronon, PBS Reno Content Creator and producer of the Carson City Ghost Walk segment. “ARTEFFECTS allows us to shine a light on the local artists, organizations, and events in our community that often don’t get in-depth exposure on television. This series gives our viewers a glimpse into their creative process and our longer format allows us to portray each artist in a detailed way. PBS Reno is so proud to contribute to sharing the stories of our region through this series.”

ARTEFFECTS is produced by PBS Reno and a trio of seasoned content creators: Martin Szillat, Rebecca Cronon, and Guinivere Clark. Each producer brings a unique perspective and varying professional background to the table, resulting in a rich production of storytelling featuring a variety of local artists and arts organizations making a positive impact in northern Nevada and surrounding areas. The program is hosted by Beth Macmillan, the Executive Director of Artown. Learn more about ARTEFFECTS and its team of producers here.

“This staff of content creators continues to put out such high quality work that we often remind ourselves not to take recognition like this for granted,” said Dave Santina, PBS Reno Director of Local Content. “ARTEFFECTS has earned more awards than any PBS Reno series and that is due to the drive, passion, and professionalism of this team. There is more good work coming and we are happy to continue sharing the arts and culture stories of this region.”

PBS Reno has produced more than 200 episodes of ARTEFFECTS, and the series is currently in its 7th season. In 2021, ARTEFFECTS earned three International Communicator Gold Awards of Excellence and one Silver Telly Award. ARTEFFECTS has earned a total of 15 International Communicator Awards and three Telly Awards since the series debuted in 2016.

“PBS Reno loves to tell the stories of our vibrant region and its artists,” said Kurt Mische, PBS Reno President and CEO. “To have 100 of our stories distributed on public television stations nationwide is a way we can contribute to cultural tourism and the overall growth of this area. We are proud to share these important stories created by our talented, award-winning team.” 

About PBS Reno

As of November 2020, PBS Reno is watched by more than 124,000 people and more than 85,000 households weekly in northern and central Nevada and northeastern California, with viewership on multicast channels Reno Create and PBS KIDS Reno. PBS Reno channels are also available on cable, satellite services, and via livestream on YouTube TV. PBS Reno provides PBS national programming and award-winning, locally-produced content. provides engaging interactive content, including the video portal at  that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Ready To Learn Workshops that bring classroom lessons to life. Through the support of local corporations and foundations, as well as individual members, PBS Reno has been delivering public television and educational services to the communities it serves since 1983.

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