PBS Reno Launches Better Together Challenge
RENO, NV (MAY 11, 2020) – In a collaborative effort to shine a light on local heroes, raise money for our neighbors in-need and support public television, PBS Reno has launched a month-long initiative inviting every person in our community to give back during the unprecedented situation resulting from the COVID-19 pandemic.
PBS Reno is working to welcome 200 new members during the Better Together Challenge, which runs through June 7. When PBS Reno reaches this goal, the Nell J. Redfield Foundation will provide a generous $20,000 matching grant, which will be evenly divided between Food Bank of Northern Nevada and PBS Reno.
The Better Together Challenge will culminate with a one-hour special on PBS Reno on Sunday, June 7 at 7:30pm. The PBS Reno team will celebrate local heroes representing a variety of our industries, including Food Bank of Northern Nevada, Feed Our Heroes, Community Health Alliance, teachers, artists and more.
“At PBS Reno, we believe that it’s collaboration and community that will lead us into a brighter future, said Peter Stanton, PBS Reno Vice President of Development. “We are happy to tell the stories of the people and groups going above and beyond right now, and we’re encouraging our viewers to get involved. Whether it’s with PBS Reno, another group, or directly in their community, we hope that you’ll join us in being a good neighbor this spring.”
PBS Reno invites those who are financially able to make a donation in the amount that reflects their appreciation for public television, while knowing their donation will also help Food Bank of Northern Nevada.
“We are honored to again partner with PBS Reno for the Better Together Challenge,” said Nicole Lamboley, President and CEO of Food Bank of Northern Nevada. “There are so many people who need our help right now and when we work together, the entirety of our community is so much stronger. We are excited to see what we can all accomplish.”
About PBS Reno
As of January 2020, PBS Reno is watched by more than 122,000 people and more than 79,000 households weekly in central and northern Nevada and northeastern California, with additional viewership on multicast channels Reno Create and PBS KIDS Reno. PBS Reno channels are also available on cable, satellite services, and via livestream on YouTube TV. PBS Reno provides PBS national programming and award-winning, locally-produced content. PBSReno.org provides engaging interactive content, including the video portalthat streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Ready To Learn Workshops that bring classroom lessons to life. In March 2020, PBS Reno launched Camp Curiosity to supplement home-based learning with lessons and activities that align with state standards. Through the support of local corporations and foundations, as well as individual members, PBS Reno has been delivering public television and educational services to the communities it serves since 1983.
About Food Bank of Northern Nevada
The Food Bank of Northern Nevada provides emergency food services to families through a network of more than 145 partner agencies in a 90,000 square mile service area throughout northern Nevada and the eastern slope of the sierra in California. The FBNN serves more than 91,000 people each month, almost half of whom are children and seniors. Last fiscal year, the FBNN provided more than 18.2 million meals to neighbors who were hungry. The Food Bank also plays a leading role in collaborating with other committed northern Nevada community members and organizations to address the root causes of hunger.