PBS Reno Hires Digital Marketing Assistant
RENO, NV (Feb 8, 2021) – PBS Reno is expanding its Content and Marketing team with the hire of Samantha LaRussa. As the station’s Digital Marketing Assistant, LaRussa will create and post content to the station’s social media platforms; elevate the station’s website with content including local programming and interactive features; enhance the station’s marketing footprint in the community; and strengthen efforts to bring the station’s mission to Entertain Your Curiosity into public view.
LaRussa is a proud 2020 graduate of the Reynolds School of Journalism at the University of Nevada, Reno, where she majored in journalism with an emphasis in strategic communications and minored in graphic design. During her time at the university, she was a marketing intern with the Nevada Small Business Development Center and served as the design editor for the university’s newspaper, The Nevada Sagebrush. In addition, she was a member of the Alpha Omicron Pi fraternity for women.
“I’m so excited and grateful for the opportunity to join the PBS Reno family,” said LaRussa. “Everyone has been so kind and welcoming; I couldn’t be happier to get my career started with such great people! I’m ecstatic to use my love of marketing, digital media and passion for public service all in one place. I have always wanted to be a part of something greater than myself, and PBS Reno fulfills that need perfectly.”
LaRussa will work closely with the station’s marketing team led by Chris Orr, PBS Reno Director of Art and Digital Marketing and co-host of the station’s award-winning local series, Wild Nevada.
“As a new addition to the PBS Reno creative team, Samantha brings great enthusiasm for the opportunities that digital marketing and social media offers to inform and engage the communities we serve,” said Orr. “Samantha’s strong communication skills and design knowledge will be invaluable as we continue to develop and grow PBS Reno's digital offerings and projects. We are excited to have her lending her energy and ideas to the work we do!”
About PBS Reno
As of November 2020, PBS Reno is watched by more than 124,000 people and more than 85,000 households weekly in northern and central Nevada and northeastern California, with viewership on multicast channels Reno Create and PBS KIDS Reno. PBS Reno channels are also available on cable, satellite services, and via livestream on YouTube TV. PBS Reno provides PBS national programming and award-winning, locally-produced content. PBSReno.org provides engaging interactive content, including the video portal at watch.PBSReno.org that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Ready To Learn Workshops that bring classroom lessons to life. Through the support of local corporations and foundations, as well as individual members, PBS Reno has been delivering public television and educational services to the communities it serves since 1983.