PBS Reno Expands Viewership with Translator Move
RENO, NV (SEP 18, 2020) – PBS Reno has moved its Verdi-based translator (K36OB-D Channel 36) to the top of Peavine Mountain, about 8,000 feet above Reno. The move means an additional 30,000 viewers in the North Valleys, while strengthening the current signal serving the Reno area. The new coverage area also improves signals for PBS Reno’s translators in Susanville, CA.
“This was a move that will allow PBS Reno to grow with our community,” said Eli Cavazos, PBS Reno Vice President of Technology. “I feel this move will benefit the growing demand for PBS television coverage in the North Valley areas where our over-the-air signal was nonexistent. The move took over a year in planning and finally the install was done by the PBS Reno engineering team.”
“PBS Reno is always looking for ways to improve our coverage and service in our area and to grow with our market,” said Kurt Mische, PBS Reno President & CEO. “Moving our translator to the top of Peavine will improve coverage throughout the northwest, North Valleys, Verdi and on up to Pyramid Lake.”
About PBS Reno
As of January 2020, PBS Reno is watched by more than 122,000 people and more than 79,000 households weekly in northern and central Nevada and northeastern California, with additional viewership on multicast channels Reno Create and PBS KIDS Reno. PBS Reno channels are also available on cable, satellite services, and via livestream on YouTube TV. PBSReno.org provides engaging interactive content, including the video portal that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Ready To Learn Workshops that bring classroom lessons to life. Through the support of local corporations and foundations, as well as individual members, PBS Reno has been delivering public television and educational services to the communities it serves since 1983.