PBS Reno Hires Social Media Coordinator
RENO, NV (JAN 12, 2026) – PBS Reno is pleased to welcome Isa Siamundo to the role of Social Media Coordinator. Siamundo started her new role on Monday, January 5, 2026.
As PBS Reno Social Media Coordinator, Siamundo will maintain and strengthen PBS Reno’s presence on social media platforms by creating engaging content designed to satisfy and entertain existing followers and attract new followers across all platforms. Much of the content will feature behind-the-scenes moments at PBS Reno, exclusive peeks at Wild Nevada, ARTEFFECTS, and other locally-produced programs, special events, exciting promotions, and more.
“I am so thrilled to be joining the PBS Reno team,” said Siamundo. “I've always been passionate about community, storytelling, and creating, and PBS Reno feels like the perfect place for me to explore and lean into those passions while sharing the incredible content that’s already being produced with the world via social media. I’m thankful for how genuine and kind everyone at the station has been already, and I’m excited to bring my skills to the greater mission of PBS Reno.”
Siamundo most recently served as Social Media Community Specialist for KEEN Footwear, for whom she strategized and developed content as a video editor, designer, and on-camera talent. Additionally, Siamundo managed the posting calendar for the official brand social media pages while creating supplementary and strategic copy. She also analyzed and presented KPIs and content analytics for improved understanding of impression and engagement rates to help grow the brand’s audience.
“Isa brings a strong background in social media strategy, community management, and creative storytelling,” said Yunis Cho, PBS Reno Director of Marketing. “She grew her role at KEEN Footwear from intern to Social Media Community Specialist, and her experience makes her a great fit for PBS Reno. We’re excited to have her passion for social media and community-driven storytelling strengthening our connection with audiences.”
About PBS Reno
In fiscal year 2024-2025, PBS Reno reached 592,189 monthly viewers in northern and central Nevada and northeastern California across several platforms including three broadcast channels (PBS Reno 5.1, Reno Create 5.2, and PBS KIDS on PBS Reno 5.3), a YouTube channel, YouTube TV, online, livestreams, and digital platforms. PBS Reno provides PBS national programming and award-earning, locally-produced content, with many local segments posted weekly to PBS Reno’s YouTube channel. PBSReno.org provides engaging interactive content, including the video portal at watch.PBSReno.org that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Curiosity Classroom workshops that bring classroom lessons to life with standards-based lessons and activities. Through the support of local corporations and foundations, as well as thousands of individual members, PBS Reno has been delivering public television and educational services to the communities it serves since September 29, 1983.
Contact us:
Membership Questions: membership@pbsreno.org
Programming Hotline: programming@pbsreno.org
Phone: 775.600.0555
Address: 1670 N. Virginia St. • Reno NV 89503