PBS Reno Hires Traffic Assistant
RENO, NV (MAY 28, 2025) — PBS Reno is pleased to welcome Firdnito White to the role of Traffic Assistant. White started his new position on May 15, 2025.
White most recently served as master control operator at KVEW/KAPP in Washington, where he observed and maintained the signals of multiple channels while fulfilling station obligations to clients by screening and logging the airtime of interstitial material. White would also import future playlists to ensure no material was missing. Additionally, he brings experience in broadcast production, having filmed the Tacoma Rainiers and Tacoma Defiance and deployed graphics as a video board operator. White is a graduate of Bates Technical College and Columbia Basin College, where he earned his Associate of Applied Sciences in Broadcast and Video Production and Associate of Applied Sciences in Cyber Security, respectively.
“I’m excited and thankful for this opportunity to work with PBS Reno,” said White. “Everyone’s been very kind and welcoming. I look forward to learning more about traffic in broadcasting and working with a great team.”
As Traffic Assistant, White joins the team responsible for inputting and maintaining the monthly program schedule and daily production of broadcast logs for PBS Reno channel 5.1, Reno Create channel 5.2, and PBS KIDS on PBS Reno channel 5.3.
“We are pleased to welcome Firdnito White to our Traffic and Programming team at PBS Reno,” said Melissa Peel, PBS Reno Traffic Manager. “Firdnito brings in over six years of professional experience including video production, broadcast operations/engineering, and sports broadcasting. We are excited for him in his new role as Traffic Assistant, building PBS Reno’s daily broadcast logs.”
About PBS Reno
As of November 2024, PBS Reno is enjoyed by more than 540,000 monthly viewers in northern and central Nevada and northeastern California across several platforms including three broadcast channels (PBS Reno 5.1, Reno Create 5.2, and PBS KIDS on PBS Reno 5.3), a YouTube channel, YouTube TV, online, livestreams, and digital platforms. PBS Reno provides PBS national programming and award-earning, locally-produced content, with many local segments posted weekly to PBS Reno’s YouTube Channel. PBSReno.org provides engaging interactive content, including the video portal at watch.PBSReno.org that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Curiosity Classroom Workshops that bring classroom lessons to life with standards-based lessons and activities. Through the support of local corporations and foundations, as well as thousands of individual members, PBS Reno has been delivering public television and educational services to the communities it serves since September 29, 1983.
Contact us:
Membership Questions: membership@pbsreno.org
Programming Hotline: programming@pbsreno.org
Phone: 775.600.0555
Address: 1670 N. Virginia St. • Reno NV 89503