PBS Reno Vice President of Content to Present at
PBS Annual Meeting & Tech Summit in Atlanta
 

RENO, NV (MAY 19, 2025) — PBS Reno Vice President of Content Megan Myers has been invited to participate in a dynamic discussion at the PBS Annual Meeting & Tech Summit during the week of May 19-21, 2025 in Atlanta, GA. The event attracts hundreds of professionals from all corners of the public media systems, including general managers, programmers, and producers as well as those in development, promotion, communication, technology, and education.

Myers will participate in a five-person panel in a discussion titled: Empowering Local Storytelling: One Year with the Local Nielsen TV Dashboard. This discussion will celebrate the one-year anniversary of the Local TV Nielsen Dashboard; share insights into how it has evolved based on station feedback, and showcase its impactful use across departments to tell compelling local stories. Fully funded by the Corporation for Public Broadcasting (CPB), the Local Nielsen TV Dashboard for PBS is accessible to all PBS member stations.

Myers, who specializes in strategic analysis with regard to television and streaming behaviors, will provide multiple perspectives from the local PBS member station’s point of view. PBS Reno continues to experience growth in viewership at the local level, during a time when viewership is trending downward at the national level; partly in response to streaming and the wide variety of available sources of content.

“I am honored to be speaking on behalf of PBS Reno at the PBS Annual Meeting,” said Myers. “In a time when broadcast ratings and over-the-air viewership is dropping, we are proud to be a standout station and participate with PBS and CPB in a dynamic conversation that will benefit all stations and how they can best tell the stories of their local markets with these free tools.”

Myers joined PBS Reno in 2003 (then KNPB) in Master Control and was promoted to Vice President of Content in 2017. Having worked her way up via a variety of departments, Myers has developed a deep understanding of the station’s mission, brand, standards, viewing habits, content, and the many more elements that make PBS Reno a valued and trusted organization in the region. In 2023, Myers joined the PBS Programming Advisory Council (PAC) which is comprised of a group of leaders within the PBS member station system who manage the local and national content experience for local communities. The members act as advocates for station program needs, collaborate on improving system-wide programming capabilities, and provide guidance to PBS Programming on content, strategy, and services for the system.


About PBS Reno

As of November 2024, PBS Reno is enjoyed by more than 540,000 monthly viewers in northern and central Nevada and northeastern California across several platforms including three broadcast channels (PBS Reno 5.1, Reno Create 5.2, and PBS KIDS on PBS Reno 5.3), a YouTube channel, YouTube TV, online, livestreams, and digital platforms. PBS Reno provides PBS national programming and award-earning, locally-produced content, with many local segments posted weekly to PBS Reno’s YouTube Channel. PBSReno.org provides engaging interactive content, including the video portal at watch.PBSReno.org that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Curiosity Classroom Workshops that bring classroom lessons to life with standards-based lessons and activities. Through the support of local corporations and foundations, as well as thousands of individual members, PBS Reno has been delivering public television and educational services to the communities it serves since September 29, 1983.
 

About PBS

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 42 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free on pbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).

Contact us:

Membership Questions: membership@pbsreno.org
Programming Hotline: programming@pbsreno.org

Phone: 775.600.0555
Address: 1670 N. Virginia St. • Reno NV 89503