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Meet the Producers

Rebecca Cronon

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Rebecca Cronon

Rebecca Cronon came to PBS Reno in 2014 after graduating from the University of Nevada, Reno where she earned a bachelor’s degree in Broadcast Journalism from the Reynolds School of Journalism. Rebecca has nearly 20 years of experience working in television, having started her career at KOLO-TV in Reno in 2004. She started working on ARTEFFECTS in 2016 during Season One; Will Durham’s “Neon Museum” as her first segment.

Rebecca often finds ARTEFFECTS subjects by word of mouth; each artist she meets provides several recommendations, and many come to fruition. She looks for certain characteristics that will translate well on screen: personality, artistic ability, and a good story.

“When I meet someone who is confident about their art, or if they have a story to tell that would involve some sort of struggle they’ve overcome, I feel our audience can relate to that in their own way,” said Cronon.

While working on ARTEFFECTS, she has learned how much experience it takes an artist to make their craft look easy and she is reminded that it’s never too late to pursue a passion.

“You learn about their process. They’re opening up their world to us, and they’re allowing themselves to be vulnerable. I like learning what an artist has gone through because I think it makes a good story; personally, I am inspired by anyone who has overcome and succeeded in their life; whether through art or otherwise.”

With every project, Rebecca says she delights in the challenge to condense hours of footage into a relatively shorter segment. She tries to “put the puzzle together” in a way that the will allow the viewer to feel the same connection she experienced with the artist.

In her spare time, Rebecca loves spending time with her two kids, taking them to community events, spending time outdoors, or relaxing at home. She serves as a volunteer with TIP of Northern Nevada, a nonprofit organization whose team of volunteers responds to people in the community who have just lost a loved one, and provides them with emotional and practical support as they interact with first responders.

Producer's Award-Winning Features:

Enrique Sandoval

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Enrique Sandoval

Enrique Sandoval came to PBS Reno in 2014 while still in high school. Enrique worked in the PBS Reno Membership Department until 2019, when he transitioned into the Content Department. He began working on ARTEFFECTS as a videographer in 2019 and in 2022 co-produced the segment featuring former Reno Poet Laureate Dustin Howard.

“Filming for ARTEFFECTS is always a creatively engaging task,” said Enrique. “You'll have a multitude of artistic expressions in front of you like performances, paintings, and books. There are endless ways to visually represent art that’s already been created, and I think it’s an honor to be given a substantial role in how we will show the world a person’s craft.”

Being a part of ARTEFFECTS has allowed Enrique the opportunity to meet many artists. Through these interactions he believes to have found a deeper understanding of the artist’s perspective.

“There is no limit to the ways this community uses the tools they have available to create representation,” said Enrique. “Artists can take any medium and turn it into something practical or abstract. The new creation is allowed to represent anything; sense of self, spiritual and emotional journeys, ideas at the widely cosmic to deeply personal scale. That ability to see things in the world through so many different perspectives has been fun to experience.”

Enrique enjoys learning about odd topics, having new experiences, and hiking throughout northern Nevada and beyond.

Producer's Award-Winning Features:

Sandy Peña

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Sandy Peña

Sandy Peña joined the PBS Reno team after starting her career in print and broadcast news with Northern Nevada Business Weekly and KRNV News 4. She began studying filmmaking and news broadcasting in Las Vegas at Northwest Career and Technical Academy and has a bachelor’s degree in Digital Media/Art from the University of Nevada, Reno. Initially a videographer during season eight, she’s now a co-producer of ARTEFFECTS.

When finding artists to feature on the show, she looks for three main qualities: a strong voice, a unique point of view, and their impact on the local community.

“It really is an honor to be a vessel for the artists we feature on the show. Incredible work is being made in Reno, and I simply want to do the artists justice by representing them as authentically as I can.”

Her favorite part about producing ARTEFFECTS is highlighting the vibrant art scene in Reno and learning new art techniques. For every segment she’s worked on, she likes to spend extra time researching or engaging in the same art practices to get closer to the artists and their stories.

“There’s a lot of value in immersion. For example, it was important for me to read up on poetry, incarceration and recidivism for episode 1003, and I learned some new printmaking techniques from working on episode 1008…This process greatly enriches the way I edit and storytell.” 

When Sandy’s not cutting and stitching video, she’s cutting and stitching fabric in her home office. She loves fashion activism, pretending to be good at guitar, and making Filipino food for Family Soup Mutual Aid distribution events.

Producer's Award-Winning Features:

Guinivere Clark: Former Producer and Storyteller

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Guinivere Clark

After ten years at PBS Reno, Guinivere Clark has received multiple awards for her ARTEFFECTS stories. She’s moved on from PBS Reno but continues to be involved in the industry by working on various film sets and doing freelance videography for her company Moose Foot.

Guin started as a PBS Reno intern during her senior year of high school, joined the team part-time during college, became a full-time Content Creator after graduating from the University of Nevada, Reno. She worked on ARTEFFECTS during season three and created her last segment, Monday Night Poetry, for season ten.

Her favorite part about working on ARTEFFECTS was getting immersed into each artist and artform she encountered and felt inspired by their passion. 

“That’s the feeling that I try to translate into each ARTEFFECTS segment that I work on. Feeling that deep passion for a beautiful craft is my favorite part.”

Guin's Award-Winning Features:

Watch ARTEFFECTS on:

ARTEFFECTS Special Episode

ARTEFFECTS Producer's Special

This episode features the host and producers of ARTEFFECTS as they discuss the series.

Support Provided By:

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Sandy Raffealli

Heidemarie Rochlin

Meg and Dillard Myers
In momory of Sue McDowell
The Carol Franc Buck Foundation
Chris and Parky May

by the annual contribution of 
PBS Reno Members

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