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Become A Community Partner with PBS Reno

PBS Reno offers unparalleled visibility for corporate sponsors and donors to be known to upscale consumers, business leaders and community decision makers.

PBS Reno broadcasts three (3) non-commercial, television channels that offer unique opportunities for businesses to feature products and services in a dignified, uncluttered environment where messages can have maximum effect:

  • PBS Reno: 
    Our flagship service with programming such as Antiques Roadshow, PBS NewsHour, Sesame Street and PBS Reno productions like Wild Nevada and ARTEFFECTS.
  • PBS KIDS Reno: 
    Celebrated PBS KIDS Reno programs available 24 hours a day, 7 days a week in free localized broadcasts and live stream.
  • Reno Create: 
    24/7 lifestyle programming featuring Cooking, Arts and Crafts, Gardening, Home Improvement and Travel. Favorites include Lidia’s Italian-American Kitchen, Rick Steves’ Europe and This Old House.


PBS Reno Delivers Extensive Coverage:

  • Broadcast signal reaches throughout northern Nevada and eastern California.
  • 70,000 Households (168,000 people) watch PBS Reno in a given week.


PBS Reno Delivers the Right People:

  • 8.1% of viewers have household incomes of over $200,000 per year
  • 12.8% of viewers have post graduate degrees
  • 11% of viewers own their own business and 3.6% are company presidents


PBS Reno Delivers Branding:

  • 61% of viewers believe PBS sponsors are industry leaders
  • 59% of viewers are more likely to do business with PBS program sponsors
  • 68% of viewers believe PBS sponsors are committed to quality and excellence


PBS Reno Delivers a Powerful Partnership:

  • Connect your brand around signature PBS Reno and PBS program brands
  • Enhance your company’s brand image
  • Deepen your company’s relationships with local customers


PBS Reno Delivers an Uncluttered Environment:

  • PBS Reno and PBS have by far the fewest non programming minutes on television
  • PBS Reno averages 5:01 minutes per hour
  • CBS broadcast average is 15:12, Discovery’s is 15:31, and CNN’s is 13:57


PBS Reno Delivers Your Message to an Engaged Audience:

  • 93% of viewers agreed that PBS programming is entertaining
  • 92% of viewers agreed that watching PBS programming is “time well spent”
  • 80% of viewers agreed that PBS sets the standard for quality programming


PBS Reno Delivers an Extensive Program Guide:

  • The PBS Reno program guide is distributed to more than 7,000 households per month.
  • Download this month's guide.


PBS Reno Delivers a Robust Web Experience:

  • Our website,, averages over 200 visits each day.
  • Over 6,000 unique visitors per month.
  • Over 1.300 page views
  • An average time of over 2 minutes spent on the website per visit.
  • Monthly eNewsletter to 5,600 subscribers


Corporate Sponsors can also take advantage of supporting special community and outreach events such as Aged to Perfection, Silver Circle Major Donor parties, PBS Reno Kids Club events, PBS personality shows and local screenings.


For more information and to discuss the possibilities, contact:

Diane Barrett
Community Partnership Executive

PBS Reno Passport

PBS Passport is an added benefit of your PBS Reno membership. Stream more favorite PBS shows.